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Accommodating Information Seeking Behavior of Business Students in Web Design

Joseph D. Atkinson, III
Business and Instruction Librarian
California State University, San Marcos

Academic libraries are experiencing a dramatic shift in user dependence on electronic information resources, and consequently, business users change their expectations for information access as well as their retrieving and acquiring behavior to accommodate these new access vehicles. In an effort to understand academic business information users' expectations and behavior, an information seeking study was conducted at California State University, San Marcos and California State University, Dominguez Hills using a survey of graduate and undergraduate business students in 1996. An observation study was conducted to corroborate and delineate the survey findings. The paper discusses implications for information access and retrieval via a web-based format, and provides recommendations for incorporating web design elements to accommodate business students' expectations.

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